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Top 7 Benefits Of Social Media Marketing. Consider Them If You Are Still Seating On The Fence!
If you are still one of the ‘on the fence’ business/management person as far as Social Media Marketing is concerned? Here are the top 7 benefits you can achieve using Social Media for your business…. if you implement the social media strategy correctly!
The idea is to note here how thousands of businesses are benefiting from Social Media Marketing today…. So let us get into it. What can social media help you achieve?
without a Huge Investment for your company, products or services. Most social media platforms are free! But you have to commit to the resources and time to leverage them. Social Media has put all businesses on a level playing field when it comes to marketing. Creativity and Strategy are the only limitation. You can easily go head-to-head in marketing as far as social media is concerned…Literally!
using Social Media Marketing, which can lead towards brand loyalty. You have a opportunity to engage and create a community around your business, brand, product or services.
An example is AMEX. American Express actually multiplied its user base 80 times in 11 months using Social Network by building community.
new business or new initiatives launch…..how about at almost zero cost for the new age PR?
If you are a mega business or a one person business, you can generate buzz using Social Media Marketing.
Social Media will help you to increase traffic on your website or blog. It will engage potential customers and generate interest. This can lead to increased leads and higher revenues for your organization.
Couple of examples are…
MASI bicycles doubled sales in two years using blogging and pod-casting to reach out.
Dell made US$ 1 million using twitter. Businesses of all sizes are taking the advantage of social media. Are you yet?
B2B companies are benefiting in a huge way as well with social media. Consultants and service companies are finding new leads and new customers much more easily using social media sites such as LinkedIn and others.
is the name of the game in this new age marketing. Customer relations management is becoming an integrated component of marketing now. Social media can help you to develop one-to-one relation with your customer base, which is really a unique situation. Take a look at some examples below…..
Virgin America and Wholefoods run marketing as well as one-to-one customer service initiatives via Twitter.
COMCAST executive contacted a customer who tweeted about a bad experience in 20 minutes sitting in different corners of the globe.
Mailchip gives response in 10 minutes of putting a comment on their Facebook page!
Enhanced with monitoring of what people are saying about your company and about your products/services.
There are millions of blogs online. People are talking about your business, products or services. There are millions of people on social networking sites and people there are also doing the same. In this environment, if you do not actively engage in listening what people are talking about your products and services, you do not get the insights or opportunities to manage negative publicity that will affect your reputation.
Dell Hell was is a huge case study of how a Dell got into negative publicity storm on social media and how they recovered from it using social media. They could do it because they were listening to their customers. Sony could not repeat that for its PS3 because they did not adopt social media for online reputation management. PS3 sales suffered after the negative publicity on You Tube and it never recovered after that!
Customer focused Product Development. Doing primary research and getting feedback straight from your customers was never so easy and inexpensive, as it is now with social media. It used to be an expensive exercise doing in coordination with market research firms. No more! Starbucks is developing products based on popular customer ideas using social media. Dell is doing the same. Many other companies are slashing their new product development research costs and developing more relevant products that the customers want.
Social Media Marketing is rapidly changing the way marketing is done. So my friend on the fence, rise and shine! It is time to start thinking how you can leverage social media to your benefit with your own Social Media Marketing Strategy.