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The truth is there is not specific formula related to Social Media Marketing. Just as there is no specific formula for TV, Radio, Billboard, Yellow pages or most other types of advertising.
There are many things that affect the effectiveness of all types marketing such as ad quality, desirability of service, need for service, timing and location just to name a few.
Rather than attempting to figure out an exact dollar amount on your investment I believe a much better question to be asking would be: Is investing in Social Media Marketing going to benefit your business?
The answer: Yes.
You being where your customers is, engaging them on their turf, and capturing their top of mind awareness will benefit you. The statistics prove it.
Digging one step deeper I understand that for many business they feel as if they don’t have any additional budget or resources to invest in Social Media Marketing and for that reason they feel the need to come up with some sort of ROI where they can show that it out preforms the other types of marketing they are doing.
For those businesses might I suggest that instead of trying to find new budget and resources, you simply reallocate some of your current budget and resources. If you have a lot invested in TV marketing consider taking a percentage of that budget and reallocating it instead of trying to get new resources.
TV marketing is getting less and less effective as DVR’s take over and people skip commercials that companies are spending millions on.
Yellow pages is becoming less and less effective as people turn to Google Places and Facebook Pages for phone numbers and addresses of local businesses.
Billboards only reach people in one location at one point in time where as social media is focuses on getting you in multiple places at multiple times.
On and on the list goes. It doesn’t take a genius to see where things are going. Companies who ignore Social Media Marketing are going to see a slow decline in business, while companies who invest in Social Media Marketing will see an increase.
If you’d like more resources on social media marketing please visit the Be Sighted Social Marketing website.
www.socialmediapathways.com Drive customers and fans to your business, celebrity or endeavour with The Holy Trinity of Social Media Marketing. How to use Facebook Fan Pages, Twitter, and Your Blog to create maximum internet present for your website. Get more details on how you can use The Holy Trinity of Social Media Marketing at Social Media Pathways.
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Social Media Marketing Machines Bonus Review
You may have heard of the latest training program being offered by Mike Koenigs and the team at Traffic Geyser. It is called Social Media Marketing Machines. I want to take a few minutes and tell you a little about the program then go over some of the fantastic bonus offers that you can take advantage of.
First, let’s talk about what Social Media Marketing Machines is. To put it simply, it is the most complete system for creating social media buzz available. It will show you how to use sites like Facebook, YouTube, and Twitter to create a following that is hanging on your every word. On top of that, it will show you how to make money by helping other business do that too.
Now, let’s talk about the Social Media Marketing Machines Bonus offers that are all over the internet. You will find people that are offering you a ,000 bonus, but when you look at it, the value of all this extra training is very little. In fact, you probably want to stay away from any extra training bonuses because they will only take away from the time you spend on the training you spent your money on. The other popular bonus is something like an iPad. Unfortunately, most sites don’t give you a lot of options so you are stuck with what they decided to offer you. There is one site that allows you to pick your own bonus and you should at least check them out before making a decision. Just go to social-media-marketing-machines.org to learn more.
Now that we have gone over the basics, go check out the program. You can get more information and find links to the free training videos that have been created by visiting social-media-marketing-machines.org. Thanks for reading and have a fantastic day!
Article by Tejas Oza
If you are still one of the ‘on the fence’ business/management person as far as Social Media Marketing is concerned? Here are the top 7 benefits you can achieve using Social Media for your business…. if you implement the social media strategy correctly!
The idea is to note here how thousands of businesses are benefiting from Social Media Marketing today…. So let us get into it. What can social media help you achieve?
You can Create Publicity without a Huge Investment for your company, products or services. Most social media platforms are free! But you have to commit to the resources and time to leverage them. Social Media has put all businesses on a level playing field when it comes to marketing. Creativity and Strategy are the only limitation. You can easily go head-to-head in marketing as far as social media is concerned…Literally!
You can boost your Brand Awareness, using Social Media Marketing, which can lead towards brand loyalty. You have a opportunity to engage and create a community around your business, brand, product or services.
An example is AMEX. American Express actually multiplied its user base 80 times in 11 months using Social Network by building community.
You can generate a buzz for new products launches, new business or new initiatives launch…..how about at almost zero cost for the new age PR?
If you are a mega business or a one person business, you can generate buzz using Social Media Marketing.
Higher Leads and Higher Revenues. Social Media will help you to increase traffic on your website or blog. It will engage potential customers and generate interest. This can lead to increased leads and higher revenues for your organization.
Couple of examples are…
MASI bicycles doubled sales in two years using blogging and pod-casting to reach out.
Dell made US$ 1 million using twitter. Businesses of all sizes are taking the advantage of social media. Are you yet?
B2B companies are benefiting in a huge way as well with social media. Consultants and service companies are finding new leads and new customers much more easily using social media sites such as LinkedIn and others.
Customer Relationship Management is the name of the game in this new age marketing. Customer relations management is becoming an integrated component of marketing now. Social media can help you to develop one-to-one relation with your customer base, which is really a unique situation. Take a look at some examples below…..
Virgin America and Wholefoods run marketing as well as one-to-one customer service initiatives via Twitter.
COMCAST executive contacted a customer who tweeted about a bad experience in 20 minutes sitting in different corners of the globe.
Mailchip gives response in 10 minutes of putting a comment on their Facebook page!
Enhanced Online Reputation Management with monitoring of what people are saying about your company and about your products/services.
There are millions of blogs online. People are talking about your business, products or services. There are millions of people on social networking sites and people there are also doing the same. In this environment, if you do not actively engage in listening what people are talking about your products and services, you do not get the insights or opportunities to manage negative publicity that will affect your reputation.
Dell Hell was is a huge case study of how a Dell got into negative publicity storm on social media and how they recovered from it using social media. They could do it because they were listening to their customers. Sony could not repeat that for its PS3 because they did not adopt social media for online reputation management. PS3 sales suffered after the negative publicity on You Tube and it never recovered after that!
Customer focused Product Development. Doing primary research and getting feedback straight from your customers was never so easy and inexpensive, as it is now with social media. It used to be an expensive exercise doing in coordination with market research firms. No more!Starbucks is developing products based on popular customer ideas using social media. Dell is doing the same. Many other companies are slashing their new product development research costs and developing more relevant products that the customers want.
Social Media Marketing is rapidly changing the way marketing is done. So my friend on the fence, rise and shine! It is time to start thinking how you can leverage social media to your benefit with your own Social Media Marketing Strategy.
The author of the article is Tejas Oza, founder and Internet Strategist at Marketing Conversions; a Sydney based Internet Marketing Agency.
Keywords: Social Network Marketing, Social Media Marketing Training, Social Media Marketing
Tags: Online Marketing Agency, Lead Generation, Small Business Internet Marketing
Social Media Marketing is rapidly changing the way marketing is done. So my friend on the fence, rise and shine! It is time to start thinking how you can leverage social media to your benefit with your own Social Media Marketing Strategy.
Article by Ashish
Social media has become the new battleground where brands have opportunities to fight for the hearts and mindshare of consumers. While social media is a relatively new phenomenon, it has been hailed as the most important shift in communications technology and media since the advent of the Internet itself. Participation in social media has skyrocketed into the hundreds of millions of active users and is increasing and spreading into broader demographics. People are spending an increasing amount of time (hours on average) on sites like Facebook, Twitter, YouTube, and also on blogs. Social media sites are increasing and everyday people are reconnecting with old friends, finding new ones, building business relationships, sharing their photos, videos, and thoughts on their lives, the world, and even the brands that they use.
Whether or not you’re tracking and following the conversations, your customers are talking about you online via their social media networks. They are writing about what they like as well as what they don’t like.
The brands that are successful in this new world of social media are those with a solid social media strategy for how to actively participate in the conversation around their brand. Consumer brands like Starbucks, Webkinz, Cold Stone Creamery, and Burger King have built awareness, preference and general goodwill among consumers through active social media marketing efforts.
But is social media marketing all just warm and fuzzy? Hardly! Blendtec achieved a five-fold increase in blender sales with a viral video series “Will it Blend.” Starbucks uses its “My Starbucks Idea” site (powered by the Salesforce.com Cloud) to generate and vet valuable product and promotion concepts. Dell estimates that their social media efforts create about million in revenue. Comcast set up the “@comcastcares” Twitter account to actively monitor and respond to customer complaints and requests – for a vastly better customer experience – which leads to increased retention and better word of mouth. Social media efforts can generate real business value and results, and those results and be tracked and measured.
But for every social media marketing success story, there are hundreds of failures. So many companies have gone to the effort of launching social media sites, but created boring, lifeless pages on Facebook, Twitter, YouTube, MySpace, and blogs that no-one is paying the slightest attention to. Why? Simply put: poor planning. These companies jumped on the bandwagon of social media marketing without developing an adequate plan with business goals and metrics and a relevant creative strategy, and their efforts simply died on the vine.
So who wins in social media? The brands that make a big splash seem to follow a pattern:
Start with a clear objective
If you don’t know what you want your customers to do, then how can you expect them to do it? If you don’t know what your business goals are for your social media marketing efforts, then how can you drive toward them and how will you know when your efforts have worked? You need a social media strategy. You need to set goals, create tactics, measure, and adjust. Slapping some social media pages together is not a plan.
Offer something of real value
Your customers engage in social media to enrich their lives. They are happy to interact with your brand, if you’re giving them valid reasons. Starbucks has 3.7 million Facebook fans on this principle alone! They regularly offer their customer fans coupons and other cool stuff, and it absolutely works.
Show your human side
Jonathan Schwartz, CEO of Sun Microsystems, achieved 400,000 visits per month on his blog merely by being honest and human. He was open with his thoughts and opinions and allowed his readers to post comments with the same openness. People respond to human connections over social media. The more real and transparent and the more personable your brand can be, the more you will win in this space.
Let’s face it: social media is fun. We share our wacky stories with our friends and family. Likewise, we invite companies and brands into our personal conversation if they’re fun! Burger King gets recognized for their outrageous promotions like the Whopper Sacrifice application in Facebook where users could “sacrifice” ten friends from their list in exchange for a free Whopper. Successful brands have found that they can show a more fun and edgy side in social media than in other channels, and be rewarded accordingly.
Engage in the conversation
Your customers are talking about your brand, and they’re doing it via social media. Shouldn’t you be a part of that conversation? Starbucks embraced this principle with MyStarbucksIdea.com, where users can submit their thoughts and ideas and see progress on what’s being done with those ideas. Many brands monitor mentions of their name online and respond to customers who need help or have a complaint. When done correctly, customers appreciate this level of support and interaction, and retention and referrals will improve accordingly!
Track & Measure Sales Impact
The point of social media marketing is to make money. You can’t manage what you don’t measure, so track everything and make sure you’re responding to the information you’re receiving. We’re living in real time and social media has never been so demanding of instant gratification and response.
Earn while you learn
If you’re not making money, then you shouldn’t be in marketing. I’m not talking the hard car salesman here, but everything you do should track back to how it impacts your sales. If something’s not driving sales, then figure out what needs to change. You’re never going to bat 1,000, but the more profitable your marketing efforts are, the more “at bats” you’ll get from your company.
For more information on Social Marketing, please download our Free Webinar on Monetizing Social Media: How Do You Make Money with Facebook and Twitter.
AlterSeekers is a brand promotions agency in New York focusing on promotions consulting and planning, web strategy, social media New York and social media marketing New York (including Twitter consulting), go to market strategy, and overall strategic planning.
Social media marketing is also known as the process of promoting a site, business or brand through social media channels by engaging and interacting with existing consumers or potential consumers as compared to Adwords. In this methodology we deal through internet marketing and also non-internet based methodologies are also used. This technique is basically used for receiving large amount of traffic for their websites and also enables marketers to build links. SMO refers to the process of trying to get already established content distributed more widely across many social media platforms.
This is also not limited to just adding links to service providers such as Digg, Reddit and Del.icio.us so that these pages can be easily submitted to and for these providers. Apart from this there is an off-page trait of social media marketing. Off-page tactics used for social media marketing would include writing content that is compelling, unique and remarkable to its viewers. The foundations of social media marketing provide numerous benefits to those who are targeted by the social media marketer. Consumers of social media gain benefits from these targeted initiatives in a multitude of ways including entertainment, education, market research and the ability to engage with brands directly.SEO Tools and SMO tools are most important in marketing. Being a leading social media consulting firm in India, the Social media optimization (SMO) campaign that we undertake for our clients from India as well as from other parts of the world . When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product.
Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility. We are iSMO, a social media agency specializing in social media optimization, strategy and social media marketing. We work as catalysts to push your message out into the social media stratosphere where it is appropriated and carried forward by the social media natives – the millions of users who rely upon social media to power their lives.
Markets are conversations and social media provides the medium through which the enduring conversation between customers and brands is realized. Social media engages and interacts with customers and empowers their lives, activities and interests by assuming the role of a participant instead of a spectator. Social media moves and drives conversations. It demands and reciprocates attention. It inspires change in the way brands communicate.
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Marketing Hamilton: What Every Hamilton Business Owner Ought To Know About Social Media Marketing
Marketing Hamilton presents the benefits of social media marketing – as discovered by researching internet marketers.
Social media marketing is not new. Far from it. It has been around since the beginning of time. The web has simply expanded how rapidly information can be spread and distributed.
The sheer power of social media as a marketing tool can’t be ignored. Social Media has changed (and will continue to change) how people research information, interact with each other, communicate and how business will need to market to their intended audience.
The ability to produce and share information with their business and social network, respond to and with the writer and each other fosters online communities.
While social media is about commenting and collaborating it is such a new phenomenon that it is easy for someone to claim to be an expert in a subject – any subject and this raises some concerns. But, none the less… the sun rises in the East and sets in the West, ice cream cones taste best on a hot summers day and the internet is the preferred communication channel for social and business interactions.
The benefits of social media are just now starting to become understood as to how valuable a marketing tool they are, and these benefits will continue to grow.
Many believe that driving traffic back to their site will instantly turn into sales but this just isn’t so. Simply having a Facebook page, Twitter account, blog or LinkedIn profile is not a marketing strategy. They simply provide a means to market interactively. Social media is one to one, one to many, people-to-people communication and is the new conduit through which society and business operates. Of itself, it is neither ‘good’ nor ‘bad’. It is what it is: It is a new tool that will be embraced by business; Or those businesses that don’t embrace it will disappear.
According to many marketers, the benefits of Social Media Marketing Include:
- increased business exposure
- increased traffic
- new business partnerships
- improved search engine rankings
- increased lead generation
To use social media to research your competitors and to learn what works and what doesn’t work is a smart marketing strategy. You want to be tuned into what is being said through social media.
It’s important to remember that social media doesn’t sell. You sell.Social media brings you an audience that learns who you are and what you do. Think of them as new neighbors. You need to get to know each other and over time get to know what each other does. If you like each other you may end up doing business with each other.
Social media as a marketing tool must demonstrate value. It starts the relationship-building process. Constant interaction and engagement builds familiarity and trust.
You must make a commitment to providing value and must be consistent in your communication. When you do this you will be far ahead of the game and will be way ahead of most businesses trying to use social media just to sell.
Article by Ivana Katz
Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing comments, posting their own content or making friends online. If you are still new to social media and need a few marketing tips, read on:
Use as Many Social Media Marketing Tools as Possible
The first tip is to use as many social media marketing tools as possible. There are many different types of social media and within this there are also many different websites. Registering for as many of these as possible and then using them correctly is a great way to boost your website traffic.
Some of these social networking and social media websites that allow you to interact with others online include Facebook, LinkedIN, and Twitter, as well as social content sites such as HubPages and YouTube. All these websites allow you to either create contacts through their website or else add content of your own to the website (such as articles to HubPages or videos to YouTube).
Link Your Social Media Accounts
If registering for many different social media websites seems overwhelming at first, don’t worry. A great way to reduce the amount of time you need to spend on each of these websites is to link many of them together. For example, many social networks allow you to integrate with Twitter so that when you update your Twitter status it is also shown on your social network accounts or when you update your social networks you can perhaps send this to Twitter.
Social Content and Social Bookmarking
Many business owners have used article marketing to promote their business, but have you used social content? Social content holds a number of benefits over article marketing while still being a similar concept. Put up a social content page on Squidoo or Hub Pages and then bookmark these with Digg, Stumbleupon, etc.
Social content websites are like the old article marketing websites in that you can add articles you have written but differ in that you can also add other elements such as graphics, YouTube videos, and interactive elements such as polls, comments, etc. that allow your readers to interact with your article. They also allow people who like your articles to ‘follow’ you which shows that they are interested in the articles you post and they can also subscribe to them.
Social bookmarking allows you to save a list of your favourite websites on another website where people can see them as well. These websites also allow you to make friends with people who find the websites you are listing interesting and want to know when you add other websites.
Automate What Can be Automated
Fortunately some aspects of social media marketing, such as updating your Twitter status, can be automated so that you set it up once and can then forget about it (at least for a while). Make use of this, especially if you are short of time, as it will greatly reduce the amount of time you need to allocate to social media marketing.
Encourage Visitors to Use Social Media
Another way you can use social media marketing is by encouraging visitors to your website to use it. Put up share buttons on your website pages that allow visitors to quickly and easily bookmark your pages on their social bookmarking accounts. Connect your website to Facebook and Twitter so that people can share links from your website on their Facebook or Twitter accounts, update their statuses through your website, etc.
Make Lots of Friends
Another important social media marketing tip is to make as many friends or followers on these websites as possible. The more connections you have, the more people will see your updates and marketing messages.
Use Social Media Marketing Tools
Since the increase in popularity of social media a number of websites have come out that are not social media sites themselves but that give you the tools you need to use the social media sites, such as Twitter and Facebook, more effectively.
Social media marketing should be a part of every internet marketer’s arsenal of tools. Use as many of these websites as you can and link them together and encourage your visitors to use them too; automate the process and use other tools to help you become more effective at social media marketing.
Article by Joseph Bushnell
An objection which I am given almost daily as I interact with prospects & talk to people about Social Media Marketing is “I have tried SM marketing before & it didn’t work”
In my opinion & experience there is huge value in social media but I am not deluded. I realise that not every business has found that it works very well for them or at least in the short term they didn’t see a decent return on their investment, whether that investment came in the form of expenditure of the their time, money or both. Therefore they conclude that SM marketing is a waste of time & money. But hold your horses!
SM Marketing may not be a good fit for your business, it’s true. However please don’t be too hasty either. Thousands of businesses are having fantastic success. Before you toss SM Marketing on the scrap heap please consider these factors. Some of you may get validation that it really isn’t for your business but some of you may reconsider & give it a second shot, this time doing things a little differently.
Let’s look at some possible factors as to why to Social Media Marketing didn’t work…
1. All businesses are different & there are so many different variables when attempting to connect with your target market using SM marketing.
Social Media works best for companies that serve the whole of the country or even internationally. For those local businesses out there, it will be a little trickier. It’s just a fact unfortunately. There may only be a certain limited amount of people within your geographical location, interested in the topics you are talking about.
Does this mean local businesses shouldn’t bother with SM Marketing? No that’s not what I’m trying to say at all. I am just saying you need to have realistic expectations & also consider wisely how much you invest in Social Media.
I believe that every business big or small should have a Social Media presence, remember it’s about quality not quantity. A few loyal fans & followers can still be worth a lot to your businesses bottom line. Keep them engaged & strengthen the relationships you have with them. You know your business better than I do. So if you feel that your business is extremely micro-niche or geographically tight then I wouldn’t spend any money on social media at all but some carefully managed time instead. 15-20 minutes a day spent interacting with fans & followers is more than enough to give awesome value to them & keep an active Social Media presence without breaking the bank or wasting hours on SM that could be put towards something more productive.
Consider carefully how much you invest in SM marketing. Make sure it’s the right fit for your type of business & is likely to bring more rewards than expenses.
2. Some businesses are just a better natural fit than others when it comes to Social media marketing. Social Media is all about engagement. For some businesses this is easy & for others there may be a little more imagination required.
Some businesses & organisations will always have pockets of people who want to listen & talk about the things relevant to their business. Fashion, arts & crafts, authors, restaurants, speakers, coaches, cookery, sports, theme parks, news, religion, charities, health, music, film, TV shows, the list goes on and on. There are certainly way more interesting enterprises out there than bland ones.
But there are bland ones. And you know who you are. Accountants, precision engineers, adhesive manufacturers, plumbers, locksmiths, taxi drivers, again the list goes on. Should businesses like these like this still use Social Media? In my opinion yes, although less exciting people still need these kinds of services.
Get your thinking cap on & think of ways to make your business interesting or at the very least informative. This will still help to get people talking & interacting with you. Just accept that you may never get as many people talking as businesses in other slightly more “fun” markets.
3. You were trying to do it yourself but you were doing it wrong. A lot of people mistakenly believe that their dabbling and fooling around a bit with social media themselves counts as a well thought out & executed Social Media Marketing Campaign. And then they are surprised when it doesn’t work.
This is very common especially amongst small business enterprises that may not be able to afford to have it outsourced to a professional or have a marketing employee do it in house.
If you can afford it out source it. If that doesn’t fit well with your marketing budget & you have to do it yourself then get educated. There are plenty of courses, seminars, mentors & workshops out there to help you learn. If you are really on a shoestring budget spend some time scouring the web looking for free information on social media blogs, websites & video channels. But make sure you do. There is no point spending time on something if you are doing it wrong. Social Media marketing isn’t difficult & shouldn’t take long to get up to speed but it doing it the right way or wrong way is the difference between it paying dividends or not.
4. You didn’t give it enough time. Social Media takes time. Relationships take time.
Expecting to do the Social Media thing for two months & then giving up obviously isn’t going to work. Please be aware that Social Media is not an instant fix but a long term solution.
Kind of sucks right? No not really. Because once someone is a true fan or follower of your business, who knows how many years into the future you will be interacting? If your business is a flash in the pan business then sure it will disappointing not to see results straight away. But if you intend to be in a business a long time, think long term. If you deliver good value to your target market consistently over a sustained period of time, your target market will begin to sit up and take notice. And then your social media presence will build momentum & take up a life of its own thanks to the viral nature of the internet.
Rome wasn’t built in a day.
5. A poor product or service will not be fixed by Social Media Marketing. Even if you are doing Social Media all correctly, there are factors outside Social Media which need to be in place first.
Market research, social proof, a website with good copy & a compelling call to action. Social Media is a good way to drive traffic to your website but if your landing page is poor & does not immediately provide what there are looking for then it’s all for nothing. If you have no testimonials or social proof then you will struggle to sell online. If there is no demand for your products or services then SM Marketing will not help you. Nor will telemarketing, PPC, SEO, Direct Mail, Yellow Pages, Radio or TV ads or any other type of marketing work for you.
I’m not saying that this is you, but trust me I have had people approach me with these problems, totally unaware that they had them. They wanted me to help them because nothing else was working & maybe SM Marketing would change it all around.
That’s not how it works.
If you are selling & business is going reasonably well, then yes jump on the Social Media bandwagon because you know your business works already. If you aren’t selling very well through any other mediums then go back to basics & don’t even consider Facebook, Twitter etc until that changes because it will prove fruitless.
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
Find the business side — explore the variety of social media options and research where your target audience hangs out
Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity
Establish your presence — start a blog or podcast to build a following
Follow and be followed — find the right people to follow on Twitter and get them to follow you
Fan out — showcase your company with a customized Facebook business page
Follow up — use analytics to assess the success of your social media campaign
Open the book and find:
Tips for finding your target market
Important legal considerations
Step-by-step guidance for setting up a campaign
Lots of helpful technology tools
Blogging and podcasting advice
How to make Twitter pay off for your business
Tools for analyzing your success in each medium
When to move forward and when to pull back