Article by Terry Stanfield
Small businesses are typically over looked and is struggling to realize their full potential fell and various forms of giant corporations who seem to believe they have the proper to market demand and whatever will every ounce of the traffic, they spread, or relevant for their services or not. They’ve advertising dollars to throw at the paid search ads and much more visitors to their Web site becomes far more visible, it is understood. The fun part of this is that often it has nowhere near the return on investments in little company on line marketing campaign can present that with the smaller providers significantly more careful with spending for marketing and research to ensure that all of the ad groups which are set are right keyword set up to advertise in paid search advertising using services including Google AdWords.
This can be a pay-per-click program that only stumps cash from the advertiser to pay Google for every visit by way of the ad on a per click or per go to basis to generate. If the ad groups set up to run only highly qualified and targeted visitors seeking the services your enterprise provides, and is in the geographic criteria, the advertiser can determine when you run the ad campaign tiny business online marketing has seen a far better return on investment as well as the amount of software out there to help drive advertising campaigns will be even additional of a requirement with new advertisers turn up and try paid search advertising by providing a low budget to attempt to run the campaign and see what it offers.
If the return was there, it’s effortless to rely on the tandem as well as the creation of other campaigns that may demonstrate a positive ROI and attain a high click by means of ratios.
This is not always so bright, but even with the very best research is put into place advertisers can often stumble into the darker side of paid search advertising and produces a loss. This must not be used as an indicator of the paid search advertising doesn’t merely mean that the advertiser may possibly advertise inside the wrong keyword phrases without a high degree of keywords which are relevant to their company. Other factors could contain the destination site doesn’t have enough appeal to encourage visitors to take desired action you’ll want to successfully monetize the site to cover advertising expenses.
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2004 Google Chief Engineer Craig Neville-Manning insisted that Google maintained a strict separation between the search index part of Google and the paid advertising part. Sometimes this separation was referred to as a “Chinese Wall” between organic search engine results and paid search engine results, but this terminology fell out of favor once Google started trying to gain suction in the harshly competitive market in China, and the recent Google in China drama has definitely kept the term buried, but that’s another whole story.
The question is, does Google still live up to this separation between paid and organic results? They insist that Adwords is totally separated from organic search engine placement, that the two are in parallel channels and as such will never meet. What exactly does this mean in practice?
Rumors that Google offers tech help in achieving better organic search results placement to those who drop big money on paid search results have long circulated. They appear to have been true, at least in a few situations, according to minutes of technical assistance meetings between Google’s engineers and some of its big ad spenders. The bottom line is that the engineers were giving away information that was mostly the kind of stuff you or I might find in the Webmaster Guidelines. Is that information more valuable coming from the mouths of Google’s tech wizards than it is coming from the Webmaster tools? It’s hard to say for sure.
Is this something the average webmaster should be up in arms about? Maybe not. The big spending advertisers make up most of Google’s revenue for paid search. Any business with a brain will do what they can to hang onto their best customers. That’s why Google designates an account representative for each major advertiser. It’s a bit of a chicken or egg situation: did Google do this to keep its biggest customers happy, or did the big customers feel entitled to technical help, having written checks with lots of zeroes on them?
The big divide, it would appear, is between the advertiser with a small budget and an advertiser with a big budget. If Google is providing face time with its engineers to the big advertisers, is it possible they’ll kick in some other perks in the future? While it’s easy to go all slippery slope with this, it does make you wonder. If Google, as it maintains, never sells higher ranking in search results, are they indirectly doing it by letting big ad spenders meet with their engineers? Are the big companies getting the recipes with the real secret ingredients, or do they get the same as you or I get from the webmaster tools, only straight from the engineers rather than the help pages?
Most internet users find organic search results much more relevant than paid search advertisements, but “most” doesn’t mean 90% – it’s more like 61%. In other words, nearly 40% find paid search ads more relevant than organically generated ones. This means that paid search versus organic search isn’t so much an either / or proposition as it is a “how much SEO versus how much paid placement” proposition.
Studies, such as one done by iProspect in 2004 teased apart the various sectors of the over all internet user demographic and determined that how much you emphasize organic versus paid search depends on five things:
1. Gender – A higher percentage of women than men like paid search ads 2. Employment Level – A higher level of partially employed, unemployed, and users who did not graduate college find paid search results more relevant 3. Education – The more educated a user is, the more likely he or she will prefer organic search results in terms of relevancy 4. Length of Internet Experience – the more years a person has been using the internet, the more relevant they find organic search results 5. Frequency of Use of Internet – the more often a user gets on the internet, the more relevant they tend to find organic search results
However, it’s important to note that in all these categories, organic search results prevailed by splits of 65%/35% to 60%/40%. So no matter what demographic your site targets, you can’t discount search engine optimization, even if you put a lot of money into online advertising. You can’t throw all your eggs in one basket and hope to succeed at e-commerce.
Here’s an analogy. Have you ever been shopping in the springtime for plants for your garden and marveled at the selection of tall, bright flowers that are already blooming? Chances are good that the nursery they came from added lots of fertilizer of the type designed to produce lots of quick growth and blooming. The thing is, the root structure isn’t always that great, so you have to be careful transplanting them so that you’ll get good root growth, because without good roots, those early forced blooms will fade quickly and not be replaced with the kind gained from long-term care.
Your paid search results can get you some quick growth right off the bat, but if you don’t have the root structure of good content, frequent updating, and smart use of keywords and tags, those paid results can’t prop you up for very long. Sure, you can always start a new advertising campaign to goose your site’s ranking, but that alone isn’t enough to get you steady, sustained growth over the long term. It’s not an either / or proposition: both are necessary for the best results.
Why Use Paid Search Advertising in your marketing campaign?
With the Internet being an important and frequently used tool, it is important to have a web site that will attract as much traffic as possible. One-way to do this is through paid search advertising or Pay Per Click (PPC) advertising. A well written paid search advertisement will increase the internet traffic to the site. The increased number of hits to the web site will make the investment for the paid advertisement well worth while.
What is paid search advertising?
Paid search advertising is a well planned out advertisement that carefully uses key phrases and key words to effectively utilize the search engine optimization (SEO) technique. By frequently placing a variety of key words and phrases throughout the advertisement, the site is more likely to be targeted during a web search.
What are the advantages to a paid search advertisement?
A paid search advertisement, or a Pay Per Click (PPC) advertisement, will get results quickly. The time frame for the advertisement to show up and attract viewers is generally only one to two days. These fast results allow for the client’s investment to quickly begin attracting Internet traffic. The PPC is under the client’s control and can be discontinued at any time.
Why choose to have a PPC advertisement?
A well-written PPC will generate the desired internet traffic. Although it is considered to be an expensive form of advertising, the rise in viewers will more than make the investment for the pay per click advertisement well worthwhile. A professional company, such as MindBOX Productions, will create a paid advertisement that will be written at a high standard of professionalism.
Who should create a Pay Per Click Advertisement?
MindBOX Productions is one example of a professional company that knows the best techniques to incorporate into an advertisement that will get positive results. A professionally paid advertising company will design an advertisement strategy to meet each individual client’s needs. With the higher cost of the paid ads, clients will want to rely on the experience of advertising professional. This will insure that the ad will have a high return on investment rate.
A professionally written advertisement will increase Internet traffic to the client’s web site. The client is sure to have increased web site viewers and see benefits from using PPC advertising. A professionally paid advertisement will quickly obtain exposure for the client’s web site.
For more information on paid search please vi
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The complete guide to a winning pay-per-click marketing campaign
Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.
Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.
- Successful pay-per-click campaigns are a key component of online marketing
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Article by Adam Green
Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let’s quickly sum-up the concept how Google displays your ads in its sponsored results:
Now we’re ready to explore what practices are far more likely to aid us improve PPC campaigns performance:
Improve Ad Delivery. If your ad doesn’t show up every time when searches are performed under your keyword, it might be a sign that your every day budget isn’t high enough. As you now know, how frequent of your ad display is controled by the daily spending budget. In case you would like your ad to be shown a lot more often, please look at to boost your daily spending budget in order to receive a maximum exposure for your ad.
Normally, you’ve 50% margin for your daily spending budget. For example, if your desired daily budget is .00 per day, you’ll be able to set your actual daily spending budget on Google to .00 per day, simply because your actual spending is based on your click thru rate, by setting the every day budget higher will permit your ad to get much more exposure, but your actual spending may still be inside your desired every day spending budget range. The explanation lies again behind the every day spending budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it could take place that some keywords in a particular Adgroup have much more impressions than the other people, meaning some keywords trigger your ad additional regularly than others.
Optimize your Adgroups. As mentioned above, each campaign has 1 or additional adroups that all share campaign’s impressions. Typically, the impressions are not divided evenly between adgroups. So it may occur that some adgroups have additional impressions and show their ad(s) much more frequently than others. It’s a quite similar scenario as with keywords we just described above. To improve results of your low-performing adgroups, you are able to look at to produce a new campaign for them in order to increase the frequency with witch they show your ad on Google.
Optimize your Ads. Be certain you bid on targeted keywords, produce compelling ads and link them to relevant content on your site. The keywords you chose will segment the market and target your desired audience. In case you will not chose wisely, you’ll finish targeting the wrong market and wasting your advertising budget.
Watch the entire tutorial at www.lynda.com In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. The tutorial includes an introduction to paid search advertising, an overview of the AdWords platform and interface, and lessons on keyword research, conversion tracking, and campaign optimization.
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