Paid Search Versus Search Engine Optimization
2004 Google Chief Engineer Craig Neville-Manning insisted that Google maintained a strict separation between the search index part of Google and the paid advertising part. Sometimes this separation was referred to as a “Chinese Wall” between organic search engine results and paid search engine results, but this terminology fell out of favor once Google started trying to gain suction in the harshly competitive market in China, and the recent Google in China drama has definitely kept the term buried, but that’s another whole story.
The question is, does Google still live up to this separation between paid and organic results? They insist that Adwords is totally separated from organic search engine placement, that the two are in parallel channels and as such will never meet. What exactly does this mean in practice?
Rumors that Google offers tech help in achieving better organic search results placement to those who drop big money on paid search results have long circulated. They appear to have been true, at least in a few situations, according to minutes of technical assistance meetings between Google’s engineers and some of its big ad spenders. The bottom line is that the engineers were giving away information that was mostly the kind of stuff you or I might find in the Webmaster Guidelines. Is that information more valuable coming from the mouths of Google’s tech wizards than it is coming from the Webmaster tools? It’s hard to say for sure.
Is this something the average webmaster should be up in arms about? Maybe not. The big spending advertisers make up most of Google’s revenue for paid search. Any business with a brain will do what they can to hang onto their best customers. That’s why Google designates an account representative for each major advertiser. It’s a bit of a chicken or egg situation: did Google do this to keep its biggest customers happy, or did the big customers feel entitled to technical help, having written checks with lots of zeroes on them?
The big divide, it would appear, is between the advertiser with a small budget and an advertiser with a big budget. If Google is providing face time with its engineers to the big advertisers, is it possible they’ll kick in some other perks in the future? While it’s easy to go all slippery slope with this, it does make you wonder. If Google, as it maintains, never sells higher ranking in search results, are they indirectly doing it by letting big ad spenders meet with their engineers? Are the big companies getting the recipes with the real secret ingredients, or do they get the same as you or I get from the webmaster tools, only straight from the engineers rather than the help pages?
Most internet users find organic search results much more relevant than paid search advertisements, but “most” doesn’t mean 90% – it’s more like 61%. In other words, nearly 40% find paid search ads more relevant than organically generated ones. This means that paid search versus organic search isn’t so much an either / or proposition as it is a “how much SEO versus how much paid placement” proposition.
Studies, such as one done by iProspect in 2004 teased apart the various sectors of the over all internet user demographic and determined that how much you emphasize organic versus paid search depends on five things:
1. Gender – A higher percentage of women than men like paid search ads 2. Employment Level – A higher level of partially employed, unemployed, and users who did not graduate college find paid search results more relevant 3. Education – The more educated a user is, the more likely he or she will prefer organic search results in terms of relevancy 4. Length of Internet Experience – the more years a person has been using the internet, the more relevant they find organic search results 5. Frequency of Use of Internet – the more often a user gets on the internet, the more relevant they tend to find organic search results
However, it’s important to note that in all these categories, organic search results prevailed by splits of 65%/35% to 60%/40%. So no matter what demographic your site targets, you can’t discount search engine optimization, even if you put a lot of money into online advertising. You can’t throw all your eggs in one basket and hope to succeed at e-commerce.
Here’s an analogy. Have you ever been shopping in the springtime for plants for your garden and marveled at the selection of tall, bright flowers that are already blooming? Chances are good that the nursery they came from added lots of fertilizer of the type designed to produce lots of quick growth and blooming. The thing is, the root structure isn’t always that great, so you have to be careful transplanting them so that you’ll get good root growth, because without good roots, those early forced blooms will fade quickly and not be replaced with the kind gained from long-term care.
Your paid search results can get you some quick growth right off the bat, but if you don’t have the root structure of good content, frequent updating, and smart use of keywords and tags, those paid results can’t prop you up for very long. Sure, you can always start a new advertising campaign to goose your site’s ranking, but that alone isn’t enough to get you steady, sustained growth over the long term. It’s not an either / or proposition: both are necessary for the best results.
Some History on Search Engine Optimization
Search engine optimization, or SEO, is a process which improves the visibility of a website or a web page in search engines via search results. The higher on the page and more frequently a site or page appears in the search list, the more people will visit it. This process gives a website web presence.
SEO is an Internet marketing strategy. It considers how search engines work nd what people search for. A tactic of SEO is to promote a site to increase the number of backlinks or inbound links. It may involve removing barriers to the indexing activities of search engines. Optimizing a website may involve editing its content and associated coding to raise its relevance to specific keywords.
In the mid-1990s, as the first search engines were cataloging the early days of the Web, webmasters and content providers began optimizing sites for search engines. The phrase “search engine optimization” came into use in 1997, according to industry analyst Danny Sullivan. The first documented use of the term was by John Audette (http://www.thehistoryofseo.com/seo-interviews/john-audette/) and his company Multimedia Marketing Group as documented by a web page from their site from February, 1997 on the Internet Way Back machine.
Early search engines suffered from abuse and ranking manipulation. To provide better results, search engines had to adapt and grow to make sure their page results showed relevant results. The success and popularity of a search engine is determined by its most relevant results, allowing results to be false or overly stuffy with words would turn users to other search sources. Search engines had to develop complex rankings that were more difficult for webmasters to manipulate.
In 1998 Larry Page and Sergey Brin founded Google. Both off-page and on-page factors were considered for page rankings. This enables Google to avoid manipulation like the kind seen by search engines who only consider on-page factors for their rankings. Since Google has a simple design, it has attracted a loyal following among the growing number of Internet users.
To reduce the impact of link manipulation, a wide range of undisclosed factors in page rankings was incorporated by search engines by 2004. Google uses more than 200 different signals in their ranks of sites. Google and Yahoo, the leading search engines, do not disclose their factors in page rankings.
In an attempt to make search results timely and more relevant, by late 2009 real-time-search was introduced. This approach places importance on current, fresh, and unique content in search results rankings.
SEO by Michael Sherman, President of www.QualifiedImpressions.com – Search Engine Optimization and Marketing Company. This video was implemented as part of a marketing strategy created by Michael of Qualified Impressions on behalf of Prime Visibility. Looking for a SEO Company? Visit http or call (516) 486-3902 PPC SEM SEO Google Search Engine Optimization Internet Marketing Website Design Web Analytics Google Yahoo MSN
Video Rating: 3 / 5
Posted in Search Engine Optimization | 
Engine, History, Optimization, Search, Some | 
Leave a commentSeo: Search Engine Optimization
It is essential that everyone must be fully known plant inquire into apparatus optimization through by which you can canny about the fact that how countless users are searching for your target keywords. First, you are credulous to understand that what is SEO?
it can appear as appreciated by two ways; first is search engine viewpoint, according it prospect Engine augmentation is the energy by which web pages can find, approve and categorize in easy way. Second is webmaster viewpoint, according it Search Engine Optimization engages not only that but also to create those pages rank high for deliberate keywords or search terms.
To construct helpful search results, inquire into engines must keep their ranking style secret. The main result of it that webmaster and search engine optimization professionals learn that how to predict scrutinize apparatus behavior. The most important thing to cultivate that search engines have to update their processes to stay always one step ahead of the glaringly intuition webmasters again SEOs if they wanting their results to remain appropriate.
Before designing a site, always begin with search device maximization. Before starting it, always select slender and alert problem site and Hastings the germane domain name. Then, you believe to select the right keyword for each of appropriate pages. After that, site generate can begin and, with it, web page wax. Web page development is main work that occupies optimizing page exemplification for your selected keywords and making your fretwork page invest friendly to search engines. This usually interprets care using your keywords discrete times in your lattice page copy, further building a site that presents good direction-finding, an undemanding architecture, abundance of text, and easy avenue to all the site’s pages by following links from the powerfully significant pages.
The third step, getting in pouring links; it is the most onerous and time consuming, entails quality sites connected to the topic, with the keywords influence the anchor text. To get tiptop rank in the most important search engine is almost risible with no a wide display of quality inbound links. Until now, common linking has been a regular way to get inbound links. Try engines, though, boost to favor one-way links residential obviously coming from many sole sources.
As far as suggesting your website to the search engines is disturbed, right is not required. Search engines find pages by ultimate links on other pages. Therefore, by having a few incoming links the hamlet will be established besides listed by the analyze engines.
Search Engine Optimization And Writing Articles Online
Important factors in search engine optimization and Writing Articles Online
If you are writing content online, SEO is important to learn. How your site or article gets indexed in the search engines is a vital to the amount of page views you receive. If you are signed up with Google AdSense, you understand that the amount of viewers you get also determines the amount of clicks you get to advertisements. Don’t just stuff articles with keywords, write naturally, and entertain your viewers. The longer someone stays on your page, the better it is for you. Here are some helpful tips for someone that is trying to better understand on page search engine optimization:
The page title
The page title tag plays a major role in search engine optimization. When you are using Yahoo, Google, and Bing, this is a portion of how your content gets indexed. The page title will tell Google, Bing, and Yahoo what your content is about. Make sure your tag and your content match. When you use a title for content in for on page search engine optimization, make sure it is a good one. Your title can be considered a very strong key word.
Meta Tags are tags used to describe your site to search engines. It is a description someone will see in search engine results. When using Meta tags, be descriptive, use a couple of key words, but do not overdo it. There is a fine line between quality, and trying to “push” your way into the search engines. Google can pick up on this trick.
The amount of keywords you use on a page also plays a role in how your article is indexed. You should not use too many keywords. If you use too many keywords, your article can be interpreted by the search engines as spam, and moved back. If you do not use enough keywords, the search engines will not have enough information to determine what your content is about. You should write naturally. The amount of words you use in an article should be 500-800, and about a five percent keyword density. Google has a way of deciding what content is quality, and this is one of them.
Name your pictures. Search engine spiders do not understand what your pictures are about. If you name them, the spiders that crawl your site will better understand the content. Pictures are important, search engines use this to factor in quality content.
Pick your keywords wisely. When you chose keywords everyone is competing for, what are the chances of you getting on the front page? Your chances are lower. If you pick keywords that are not competed for, you have more of a chance in ranking higher in search engines. Pick keywords that are long. If I am doing an article about dogs, I am not just going to use the word dog in my article; I am going to put what king of dog it is, and what I am writing about that dog. You have a better chance of getting an audience that is looking for your content this way. If you are general and vague, you have more chances of getting an audience that is not as interested. If I am doing a search about Smashbox Makeup, I will see this in the search engines before I see the word makeup. I will also be more apt to buy a product if I find exactly what I am looking for.
If you use the suggestions listed, your article has a better chance of being seen in the search engines by someone that is truly interested in your content.
Posted in Search Engine Optimization | Articles, Engine, Online, Optimization, Search, Writing | Leave a commentInternet Marketing for Roofing Contractors: Advertising Your Roofing Business Online Using Google, Facebook, YouTube, LinkedIn, Angie’s List, Search Engine Optimization (SEO), and More.
Posted in Search Engine Optimization | Advertising, Angie's, Business, Contractors, Engine, Facebook, Google, Internet, LinkedIn, List, marketing, More, Online, Optimization, Roofing, Search, using, YouTube | Leave a commentSearch Engine Optimization Tips By Submitelite
Article by Ricky Hussey
Misconceptions about search engine optimization are common. One of the most common is that once a site is built and submitted to the search engines, heavy traffic is on its way. Another is that when making a submission to each engine, a site will be registered immediately and will stay listed with that engine for as long as it is in operation. Have you spend a large amount of your hard earned money on making your site easily available and not getting desired results? Hang-on and take the help of search engine optimization tips to know where your search engine optimization strategy was lacking. Search engine optimization tips can give you the maximum return of your money by providing your website a high rank on search engine listing.
It is always better to have a through look at search engine marketing tips as that can really give prolific results. Companies or individuals that are not well versed with the basic knowledge of hiring a search engine optimization should do a little market research to find out the best option. If you are new to this then you must discuss every aspect with a specialist of this field. Search engine marketing tips given by him can be very beneficial to discuss charges and services with selected firm. So having some knowledge this field is must to avoid getting trapped by frauds.
In order to take your website at the top of search engine listing you must check out the available types of search engine optimization services. It is always a better thing to make a wise decision as various firms are offering various facilities and services. It is advisable to have search engine marketing tips on which service has maximum effectiveness. By this way, you will be able to get familiar with latest trends in search engine optimization. If you have decided over having the facility of pay per click then definitely you have made a wise decision, as it is cost effective. In this service you will have to pay only when someone visits your site. When a visitor clicks on your URL to open your site that click gets monitored by that hired firm and they then charge accordingly. According to search engine optimization tips providers, pay per click is the most cost cutting way to optimize your website on search engines. So it is advisable to keep search engine marketing tips in mind to get a good place in search engine listing.
At last here comes the most important thing that can raise your rank in search engine listing and that is look and feel of your site. Everything is futile if your site is not able to make people visit again. Most of search engine optimization tips providers give stress on improving look and feel of your site as this can enable you to get popularity and good ranking at all search engine. Once you have hired a firm that will help you in making a good place at search engines but it can be maintained only if visitors get for what they clicked on your website. For maintaining that achieved rank search engine optimizations tips are necessary. Though optimizing your website is not that difficult as before but it is good to have search engine optimizing tips for a better result. Search engine optimization tips are there just to assist you in very step of your website optimization on search engines.
We are a “White Hat” company. In search engine optimization, optimizers don different types of hats. There are the reputable ones, the ones who use illegal practice employing various underhand tricks which can even get a site banned and there are also the ones who use perfectly legal methods to optimize a site.
Posted in Search Engine Optimization | Engine, Optimization, Search, Submitelite, Tips | Leave a commentProfessional Search Engine Optimization with ASP.NET: A Developer’s Guide to SEO (Wrox Professional Guides)
The Art of SEO (Theory in Practice)
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Posted in Search Engine Optimization | ASP.NET, Developer's, Engine, Guide, Guides, Optimization, Professional, Search, Wrox | Leave a commentSearch engine optimization (SEO) tips
I have studied search engine optimization in depth and I have found that the most important part of SEO is considering your audience. You can work very hard to improve your search engine ranking but to draw in the most business you have got to understand your audience/customers because after all they are the reason you created the site in the first place. Therefore taking your audience into consideration and creating your websites content based on that audience should be your first step.
Although you are writing specifically to your customers you should also include powerful keywords and phrases in your content for the benefit of search engines. To understand what keywords and phrases are going to be the most important to use consider some of the tools google has available just for this purpose. The most widely used keyword tools available through google are the google adwords keyword tool, and the google search based keyword tool.
The google adwords keyword tool shows the most popular words and phrases that are relevant to the word or phrase you type in. This tool also shows the approximate number of searches conducted in google for each word or phrase.
The google search-based keyword tool shows you the search volume and a suggested advertising bid price if you were to buy these words through Google’s adwords program. Although you may not wish to buy keywords or use google adwords both of these tools still come in very handy. They allow you to discover what words and phrases are most popular for a topic in google. This is beneficial because you want to add words and phrases to your site that people are searching for.
Once you have an idea of what keywords to use it is time to use them. If possible I suggest using the most powerful keywords in your title tags and the web pages headlines. Then you should repeat them throughout your content. All through school we were taught not to use repetition when we write but in this case SOME repetition is a good thing. You want your websites content to make sense and you want to appear professional to your audience so you don’t want to overdo it, but you do want to repeat your keywords often enough that search engines are able to easily recognize what your website is about.
In addition to using keywords in your title tags, headlines, and content you should also try to use keywords in your pages URL whenever possible. A good example of this would be to use a broad keyword in your domain that relates to the overall theme of your site and then use specific keywords in individual file paths and directories that relate to the individual web pages.
Back links are another important part to Search engine optimization, put simply the more relevant sites and web pages that link to your site the better. Although google and other search engines will not disclose the exact algorithm they use to determine the value of each site, it is common knowledge that search engines highly value back links.
One important thing to note about back links is that most of them should be relevant to your website or a specific page of your site. For example let’s say the theme of your site is about computers and you have a site linked to yours that is about computer games or computer software, this type of back link will be more beneficial than a link from a website that is about car parts or clothing. So as you browse sites and gain back links try to ensure that the links you are getting are relevant. Most often the best way to gain relevant back links is to exchange links, give a link to get a link.
Another great way to gain exposure and get back links is through social book marking and forums. Sites like dig, delicious, Myspace, and Face book to name a few are all good sites to showcase your website on, that is if you actively participate on them. Forums pretty much work the same way you can browse through forums that relate to theme of your site and when you leave valuable feedback you can post a link to your site in that feedback. Just make sure you use social book marking sites and forums responsibly, DON’T SPAM THEM.
A few other SEO tips to consider include:
-Do not duplicate content under different URL’s within your site. Search engines hate this and will not take you seriously if you do this.
-Do not delete or change a web page’s URL without providing a 301 redirect.
- And finally be proactive, search engine optimization is an ongoing concept. You will need to continuously work to maintain and improve your place in the SERPS.