Any type of paid advertising can be scary to the newest home based business owners. Using paid Ezine advertising can be confusing at best as well. All advertising comes with risks and rewards. If you know what the potential gain is versus the potential cost you can make an informed decision. So how do you know if paid Ezine advertising is for you?
Ezine advertising puts you directly head to head with other home based business owners going after the same niche as you. The key to success is to have compelling copy. Convincing someone to take action when your ad is pressed top to bottom with your competition is critical to your success. You must have a very Unique Selling Proposition to grab the reader’s attention along with a strong call to action.
Before venturing into paying for the advertising, check out what your future competition is doing.
Look at their advertising. What makes them unique to their offer? Are they approaching reader’s to capture leads or are they straight to the sale. What are they offering to get the reader to take action? What will be the reward to the advertiser if the reader takes action? Can you build a campaign that will give you a value greater than the cost of advertising? All of this can be gleaned from watching the patterns of ads and the frequency they are shown.
Build a complete campaign on paper before attempting to purchase advertising. Know what steps you are going to lead your leads down. Know what products and what order you intend to take the prospect. Now look for the areas that you may have the opportunity to perform A-B testing. Have plans from the start as to what to test.
Important note, even investing a small amount of money in paid advertising can be very risky even for an established marketer on a limited budget.
Not allowing the campaign to mature may cause failure. Running out of capital for advertising just days away from success can be frustrating. Spending advertising money on a campaign that is getting no response can be just as devastating.
The smart approach is to build your mailing list as opposed to trying to sell a direct product off of the campaign. You are asking for less value from your reader and you are getting a long term chance to sell this person.
Using free reports and newsletter is a low cost way for you to begin to train your email list to take action. An active targeted list that is use to taking action when you instruct them to is valuable. Rather than one sale from fewer people you are now looking at multiple sales to this group of buyers.
May I wish you great success rather than great luck? Great experience determines the outcome of any luck that you may ever have.
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