Bluetooth® Broadcasting
Since 2005, Oghma’s signature Bluetooth® Broadcasting
solution ‘OghmaMedia’ has been enabling plenty of fun, entertaining and memorable advertising campaigns for leading consumer brands.
As of 01 March 2009, Oghma Bluetooth stations are deployed in 95 locations in Singapore and 27,000 people per month download files on this network. In February 2009, our network delivered more than 42,000 multimedia and mobile application files for free to our audience in public places.
Bluetooth® Broadcasting is a form of mobile advertising that delivers content to mobile phones via Bluetooth wireless technology, within a given range, at public locations from installed base stations. Being non-intrusive and location relevant, the Bluetooth opt-in format is preferred by consumers worldwide*. Marketers can implement targeted campaigns and engage and interact with their customers more effectively, without having to worry about telco costs and download charges.
WiFi Advertising Platform
Apart from Bluetooth® Broadcasting, Oghma also offers its clients the option of an advertising platform via WiFi. This platform creates a free WiFi hotspot with a log-in page that allows businesses to advertise on it. This means that an advertiser's branded page is the first thing customers see when they access the free Internet service.
Outdoor Video Scheduling
OghmaMedia®’s capabilities also extend to synchronizing with other digital media for sophisticated advertising campaigns. Say you have a Plasma or LCD screen outdoors playing commercials / video content. We have in place a system that enables us to load video content remotely according to priority and time / day slots. Working together with the video scheduling is our Bluetooth® Broadcasting software, which plays the role of sending related content to people’s mobile phones, at the time a particular video ad is running. With this, we’ve introduced the interactive element to video screens, and marketers can now extend their messages from the display to a consumer’s mobile phone!
Measurability
And what is a marketing campaign without analytics? All activity data captured by our systems during a campaign give a true snapshot of whether objectives and ROI had been achieved. Beyond results, we can also help marketers create a user profile based on those statistics to run different types of campaigns or events.
Take advantage of Oghma’s unrivalled track record in running Bluetooth® Broadcasting campaigns, whether on its own or integrated with other digital media formats. Contact us for a short demo and presentation where we share our learnings, and explore how you can generate buzz & acquisitions through OghmaMedia®.
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