Setting up advertising campaigns can be a great way to tremendously increase traffic to your blog or website. There are two ways in which one can effectively set up these campaigns, and these are using pay per click and pay per view strategies. The questions that most people ask is which one among the two strategies is more effective that the other. Let us start by understanding how the two strategies work so that we can be in a better position to address that issue.
Pay per click is a strategy in which you have your website’s link posted in an advert on another website and you pay for every click on that link from the other website. The essence of doing that is to take advantage of highweb traffic in the website hosting the advert. Google AdWords is a major player in the field of pay per click advertising and this is what many marketers are using to increase traffic to their sales websites.
On the other hand, pay per view is an advertising strategy in which the owner of the website to be promoted pays for the number of times their website is viewed. The viewer does not have to click on anything in the targeted website.
This strategy is usually undertaken with the aid of adware. Adware is advertisement attached to free software that a user willingly installs in their computer. Every time the user runs the free software, visits a given website or searches a specified keyword using any search engine, the website being promoted pops up.
Each of these strategies has their own advantages and disadvantages. Most marketers consider pay per click (PPC) as a more effective method compared to pay per view (PPV). However, if you use this method toincrease traffic to your site, you will need to monitor it closely. Failure to do this may lead to huge expenses being incurred.
To ensure that you do not spend more than you intended, you should set up an expenditure limit. The limit you set could be for the entire advertising campaign or for each day. If you set a daily limit, your advert will be appearing daily and viewers will be able to see it as long as the limit is not reached. When the limit is reached, the adverts stop appearing and this is the same thing that happens with a limit for the entire campaign.
The fact that you pay for clicks leading to your website is both an advantage and a disadvantage. It is an advantage in that you only pay for clicks from interested people. The disadvantage is that anyone could click on the advert; even kids just browsing the internet.
PPV, on the other hand, is by far a more affordable strategy to increase traffic as compared to PPC. This is perhaps the major reason why most website owners are using the strategy. However, many people who use this strategy confess that some campaigns are never successful. They only stick to the strategy because it is cheap. Another disadvantage is that users may only be interested in the free software and not the website being promoted. You will be paying for the views that such users make on your website even though the website just popped up on them without their initiative.
Pay per click (PPC) advertising is the hottest and perhaps most effective way for many Internet advertisers to reach their intended audiences. It is a marketing device that should be included in the tool box of any company which has or plans to have a presence on the net. The keys to pay per click are deciding what type of clicks to use and how to make sure that each click targets the audience a company wants to reach.
PPC advertising falls into two categories: Pay per click search engines and ads that potential customers can click on (so called clickable ads). Search engines based on the PPC model charge an advertiser a fee for the ranking it receives when a particular term (keyword) is searched. The more popular a keyword is the higher the price for an advertiser’s website to appear on the returned search list. Advertisers who pay the most will have their products and services appear at the head of the list given back to the person who initiated the search. Clickable ads appear on websites which have content similar to that of the ads. A customer perusing the website will see advertisements of interest and perhaps click on them. The advertiser pays only when a potential client clicks on that advertiser’s ad. Some PPC advertising companies are also experimenting with clickable ads where the advertiser pays only if a customer clicks on the ad and makes a purchase as well. Both of these styles of PPC advertising have advantages. An astute Internet advertiser will examine each type to determine which is best for its business. It is often possible that a combination of the two models will give a company the most bang for its advertising buck.
How can a company go about comparing the many pay per click advertising platforms and deciding which one is best suited to its needs? A company must first research the PPC search engines and clickable ad programs available; then it is wise to make a small investment to test those programs which seem viable. When choosing a program, biggest may not always be best. Some companies will benefit from casting a wide net with a large company. Other businesses may be better served by working with smaller advertising entities that specialize in niche markets. Remember too that a company doesn’t have to pay the highest price to be placed on a PPC search engine return page. Companies are placed on the page in descending order from the highest to the lowest bidder. Holding a place on the first or second search page may produce significant return at a lower cost.
Once an advertiser has decided to use a pay per click search engine or to place a series of clickable ads, a test run is advisable. Like all advertising companies, PPC advertising is based on a set budget. A company establishes an account and each time a potential client clicks on the keyword or the ad, an amount is deducted from the advertiser’s account until it is depleted. A company should set up small accounts with several PPC companies which seem appropriate for its needs. After setting up the accounts the advertiser then needs to devise something on its website to track how many visitors it receives from each company. PPC companies themselves will offer the advertiser a list of visitors who clicked through on their advertising but these lists may not provide a company with sufficient information for making an informed decision about the success of its advertising. A company wants to know not just that it received visitors but that the visitors were actual potential customers, not just idle surfers.
All in all, PPC advertising represents a viable and cost effective form of advertising. Most businesses will discover that either PPC search engines or clickable ads or a savvy combination of the two will increase traffic to their sites. So resolve today to make a small investment of time and money to find the PPC solution that will enable your company to enhance its Internet presence.
Article by Darren Yates
Why use Pay Per Click advertising?
1: Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising.
2: Market research has never been easier. You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential ROI across a whole market within a few days for pennies rather than the months and big bucks it used to demand.
3: Market to the planet or just your small hometown. With the introduction of local targeting last year Google have opened up a whole new opportunity for small businesses. If you offer a service such as a garage or hairdressers etc. before now there was little point in using Pay Per Click advertising. You can’t offer this service over the web. But now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the planet or country.
4: Get traffic to a new site fast. If you have a new site you will struggle for a long time to get anywhere near a good listing in the search engines. Pay Per Click advertising will allow you to take your business straight to market the day your website goes live. Saving you months in potential lost earnings.
5: Recent Pay Per Click innovations have seen Advertisers given more control in where their Adwords Ad will appear. You now have the option to advertise on specific sites. Even more recently site owners now also have the option to place a banner on their site advertising the opportunity to visitors to advertise there.
6: Variety. Although Adwords is the leading Pay Per Click advertising system it’s by far the only one. Yahoo have their own system known as Yahoo Search Marketing, formally Overture. MSN are about to bring their new system online, MSN adCenter. Then there’s Findwhat, LookSmart, Miva etc. Are your chosen keywords to costly on Adwords? Try one of the other Pay Per Click advertising networks.
7: Opportunity favours the quick and the prepared. Pay Per Click and online advertising spending in general is set rocket over the next few years as more and more businesses become disillusioned with the results of their traditional advertising avenues. By learning to utilize Pay Per Click advertising properly now you can position yourself to take advantage of future developments fast.
Pay Per Click Advertsing in ConclusionAs more businesses come online SEO competition is hotting up. Google already implements a ‘Sandbox’ which will see new sites get very little traffic for 8 to 12 months after going live. The sandbox is a ‘holding pen’ for new sites. Google introduced the sandbox as a means to monitor and control new site listings. This was introduced as a defence against the rash of Spam sites that where appearing across the Net.
This being the case don’t expect a good ranking or any traffic from Google for a long time after your new site goes live.
Some cynics will accuse Google of leveraging their position as market leader in the Search Engine arena to force the owners of new sites to join the Adwords program as the only option for traffic from Google.
To be fair it has crossed my mind in the past but then I remember the Spam results Google suddenly started serving back in March 2004 and I’m thankful I don’t see those anymore, thanks in part to the Sandbox.
Pay Per Click advertising is the fastest route to site traffic
You have most likely have heard about pay per click advertising, but you may not fully understand how it works. While the name is fairly self explanatory, the practice is a bit more complex. In pay per click advertising, the merchant pays a commission each time someone clicks on an ad that directs them to the merchant’s website.
The basic concept is easy enough just pick a company and decide on the contract. However, you need to consider some important factors before deciding on a pay per click advertising contract. How much it costs varies and depends on several factors, particularly the keywords selected, number of clicks the ad generates and the terms of the contract.
The most widely recognized pay per click programs are Google, Yahoo and MSN, with Google having the largest market share in pay per click advertising. The reason these are the largest is they represent the largest search engines, which means your target audience is using one of these three to find products and services online.
Determine how much you are willing to pay for each click, depending on your advertising budget. Other factors to consider when selecting a contract is whether you want to pay initial set up fees or not and pay for clicks ahead of time or not. The requirements vary, depending on the company you select for your pay per click advertising efforts.
Once you have selected the program that best fits your needs, you will need to set up the ads. For pay per click advertising, you generally have approximately 125 characters to convey your advertising message. This means you will need to write ads that are concise and convey your message to your target audience, generally with a benefit of your service or uniqueness of your products.
You need to select keywords that describe the business and build your ad and website content around these keywords. The most common keywords in any category are also the most expensive. Choosing less competitive keywords can help you stay within your budget and get the results you want.
Although an effective form of online advertising, the biggest downside to pay per click advertising is that the merchant is paying every time the ad is clicked. You won’t make a sale each time, so you are naturally paying for nothing in some cases, while getting good results when a sale is made.
Performance based advertising is a method of online advertising similar to pay per click, but you don’t pay unless you get results. Rather than paying for each click, a commission is paid only for qualified leads and sales. Media trust is a leader in pay per click advertising solutions. Our innovative online platform includes a vast network of advertisers and publishers, as well as the tools you need to track your results. Visit our website to learn more.
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Article by David Fishman
Why use Pay Per Click advertising? Using Pay Per Click advertising you can measure and statistically calculate ROI in a market within a few days for hardly any money. The popularity of pay per click advertising has generated plenty of interest from online and offline businesses.
Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. In the pay-per-click world, your business depends on first impressions. Webmasters with open wallets have found that pay-per-click can provide traffic within hours or even minutes of a website’s launch. When looking to advertise online one of the best advertising for your money is pay per click, since you only pay when some clicks, and if a potential customer clicks they are interested in your product.
PPC ads are found on websites, search engines and advertising networks these ads show up as text ads and appear on the sites, these ads will adjust themselves to what ever the theme is of each page. Of course, there’s really a lot more to a successful PPC campaign, but that’s it in a nutshell. The benefits of PPC are numerous.
Since there are so many companies on the World Wide Web you need to make your site and product stand out above all others. One marketing technique is to be listed in search engines – but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard.
Now, there any more cost effective marketing method. 1: Using Pay Per Click Advertising is a very inexpensive way of advertising. One thing that matters the most is how many visitors or should we say targeted visitors you can get to your site, the more qualified they are the more sales you will make. The biggest stumbling block for most home business owners is marketing their business.
When advertise on search engines you purchase clicks, you pay for only clicks you receive. When you look at search engine results and rankings don’t believe all these results are from free traffic, many gurus use paid advertising to get the results they want and to get to the front page of the search engines. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their web site. Using the pay per click advertising you can get you site up to the top 10 in no time.
Pay per click advertising companies provide targeted traffic to your website, meaning everybody who comes to your website are looking for your products or services. Its very easy to place a pay per click ad, find the keywords your want to use, write the ad header and the body, put you link in and choose the amount of money you want to spend.In order to get the most from PPC campaign, you have to know what keywords are going to work best for your field and what keywords are going to generate the most traffic. Choosing to bid on the right keywords can be key to your pay per click success. Choosing the wrong keywords will negate even the most well planned Pay Per Click.
Article by Nicholl McGuire
Entrepreneurs everywhere are always looking for the next best way to advertise their products and/or services. One way to advertise on the Internet is known as cost per click (CPC) or pay per click (PPC) advertising. According to Wikipedia, the free, online encyclopedia, pay per click advertising is where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called sponsored ads or links which appear next to, and sometimes, above the natural or organic results, or anywhere on a content page.
Depending on the demand of the product or service you are selling, pay per click advertising can be highly effective. However, the only sure way to know if people are interested in your product or service is to use all of the traditional less expensive ways to advertise first and rate your success of each. Pay per click advertising is not cheap and is a gamble. Some of the top keywords used to describe the product or service you are marketing may be as high as .00 or more per word. Anyone considering this advertising medium must have a budget and be willing to create, change and renew ads frequently. Oftentimes, you may find yourself having to “babysit”, then as you notice your ad and keywords are bringing traffic and making sales, you won’t have to sit at the computer as often.
Before you decide to sign up with pay per click companies, be sure you know what to expect.
1) First, be sure to scan your computer with fully up-to-date anti-malware solutions, because there is a network of computers that are infected with Clickbots. These computers are being used to defraud ‘pay per click’ systems, registering clicks automatically and providing lucrative returns for the creators.
2) When deciding on a pay per click company to advertise your product or service, take the time to research business forums for entrepreneurs, sites that report rip-offs and search blogs to find out others’ experiences. Be sure to type in the name of the company in the search box at these sites to see what others have written about it. Some companies have been known to offer high price services to create your ads and submit it to search engines that aren’t at the top, then they take some of your advertising dollars and invest it in their own search engines.
3) How much does it cost to sign up? Are there additional fees? When will you be billed? What is the fine print when it comes to free trials? Know the answers to these questions before you sign up. Provide a gift card instead of your bankcard information when possible. Gift cards that can be used as credit cards will give you better control over your budget and some online security. This way if for some reason your campaign doesn’t work out, you discover fraudulent business practices, etc. you won’t have to be concerned about money coming out of your bank account and possibly incurring overdraft charges. If you must use your personal bank account, keep a close watch on your statement and contact the company right a way if you see anything questionable.
4) Make a list of as many keywords related to your product or service. Know how much your top keywords will cost. Review others’ campaigns for about a week or two, if you still notice those companies are advertising their products, they may be doing well. Visit a few of your competitors’ sites to get ideas on possibly more keywords.
5) Formulate three different ads all advertising your specific product or service. These ads will be rotated and whichever one does the best, you will use that same ad at other pay per click companies.
6) Know which country and/or state your will be advertising in before you sign up. Some countries do better than others because they may not be as saturated with your product or service like the United States.
7) If you should notice your ad campaign is not doing well and you proceed to stop it, be aware that the site may not stop running your campaign until 24 hours later. Meanwhile, you will continue to accrue clicks and charges.
For a pay per click marketing source, just click on the link following this article.
www.PayPerClickEcademy.com – Pay Per Click Ecademy introduces and explains what Pay Per Click (PPC) advertising and Google Adwords is. For more free PPC videos like this one, go to http
Video Rating: 5 / 5
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Advertisers spend millions of dollars every year trying to reach their potential customers. The internet has revolutionized the way businesses can reach potential customers and the concept of ‘pay per click’ (ppc) advertising is a huge part of internet marketing.
When the internet first started gaining popularity and the number of websites grew, online advertising was generally limited to the concept of a business paying X number of dollars to place a set ad or ad banner on a website. The owner of the website received payment to place the ad on the page. While the agreement might allow the advertiser to place the ad where they want on the site, the business paid for the set amount for the ad whether or not anyone actually clicked on the ad to look at what it was selling, let alone buy anything through the ad.
Price of ad placement was mainly determined by the amount of traffic the site drew; high traffic sites could command a higher ad rate. While this method still exists today, the concept of pay per click advertising is one of the most popular forms of online advertising due to it’s excellent value and excellent ad placement with relevant content.
Many people credit Google with revolutionizing online advertising by introducing Google Adsense in 1999. The system used Google’s existing growing web crawling system that searched the web for keywords relevant to user searches and applied it to placing relevant ads along with content related to it. For example a business that sold car parts could now submit keywords relevant to their product to Google along with their ad (such as car repair, mechanics, motor oil, etc).
AdSense took it further by not only allowing their search engines to place relevant ads with content that was similar to what the ad was selling, but by giving the businesses with the ads more value for their money. This is where the pay per click term got it’s meaning from. Advertisers don’t pay a set rate to have their ads appear with content matching their keyword (although they can pay extra to have their websites show up as sponsored search results), rather they only pay Google when someone actually clicks on their ads. This means the business will get exposure without paying anything, and only pay when someone clicks on their ads.
By only paying when a person clicks on the ad, it is extremely cost effective, plus the whole goal of online ads is to in fact get a user to click the ad and hopefully buy whatever is being sold there. Adsense has also allowed webmasters to profit from ad placements. Owners of websites can sign up for Adsense and place relevant ads all over their site. Whenever an ad is clicked the ad owner pays Adsense and in turn a portion of that transaction is given to the website owner where the ad is located.
Pay per click ads have helped thousands of websites thrive on ad revenue alone; many sites such as MySpace exist mostly on ad revenue generated through their membership in the Google Adsense program. Before pay per click companies could spend thousands promoting themselves online and not have a clue if they were making any money through those ads. Now they can track where a click through was initiated, adjust their keywords to maximize exposure, and reach customers while only paying for those who click the ad. For webmasters and website owners, they can make money through their ad programs which as allowed many sites to over services 100% free to their customers while those users only see ads that may interest them.
Basically the PPC concept of advertising online has completely changed the online marketing game and allows everyone from internet users and website owners to web start ups and businesses advertising online to win.
Article by Seomul Evans
Pay per click (PPC) advertising is an extremely easy to understand and easy to use internet advertising strategy that is extremely popular among website owners. A large majority of the people using the Internet are searching for some information or looking for some solution to their problem and they would typically begin their search by entering the relevant search term into one of the several online search engines. You may have what they want but your potential customers do not know that you do and moreover they do not know where to find you.
For your website to be well known, it needs to be within the top 10 to 20 ranks on internet search engines. More than 70 percent of all current searches are done on a few of the major search engines so in order for your website to be truly effective it needs to be highly ranked on these popular search engines. However, even smaller internet search engines offer some value and should not be neglected.
The Importance of Being Ranked among the Top Ten
Statistics indicate that most Internet users will only browse to the third or fourth page of search engine results and no further. This means that while higher ranked websites have an abundance of traffic, lower ranked websites are less likely to receive as many visitors from Internet search engines.
Here is where PPC comes in. Pay per click advertising grants you greater visibility for your chosen keyword. You simply choose those keywords or keyword phrases that are unique to your website and whoever bids the most, receives the best advertising spots. You are not required to pay anything upfront but instead you pay for each click you receive on your link, hence the name ‘pay per click’.
Millions of people all around the world are attracted by pay per click advertisements every single day. As the Internet industry continues to grow and online businesses with it, Internet search engines display the pay per click advertisements of anyone and everyone, no matter where in the world they are. Pay per click services have shown the greatest growth in the online marketing industry. Last year, spending on pay per click services alone was approximated to be 1.2 million.
With regular search engine optimization, it sometimes takes weeks or even months for results to be produced. Pay per click advertising, however, can immediately attract target customers. The reason for this is the fact that pay per click advertising campaigns can be situated on any website and viewed by potential customers no matter when and where in the world they are.
The challenge, then, is positioning the PPC advertising in the right places such that they will attract as much attention from potential customers as possible. Of all the available types of advertising, PPC advertising attracts the most potential customers in the shortest time. No other advertising system is as effective as pay per click programs at giving value for the price.
Pay per click programs also allow you to monitor traffic to your site so you can more easily determine what exactly your visitors are searching for and what are the products they choose to purchase. By then tailoring your search-phrases to the needs and wants of your customers, you will be able to direct the right traffic to your site.
Since pay per click advertising is online, you have access to it 24 hours can manage it any time you want to. This way, you can better respond to the needs and wants of customers by altering your campaign as and when you may find the need to.
While searching the internet I’m sure you have come across a page that had “sponsored links”. Or lets look at a search engine page after you actually typed something in and clicked go. The results come back with paid advertising on the top and right hand side. Those little three line ads. The left or middle is the unpaid or organic search results.These are determined relevant by the search engine. Back to the ads.Those are the pay per clicks ads.
So people are paying to have their ad show up on the top or on the right side when you search for something. The kicker is that they only pay when someone clicks on their ad. That’s why its called pay per click. They bid on what the click is worth to them and only pay when someone actually clicks on the ad.
So lets go a little deeper. How do the ads show up? Well first the advertiser determines his market. Who does he want to sell his product or service to? What keywords or phrases would a potential buyer type into the search engine when looking for his product. This is his keyword list. Some advertisers build lists of more than hundreds of keywords.
The advertiser will enter the list of keywords they want their ad to show up for. They then bid on what that keyword or phrase is worth to them. For instance they may bid low on a broad keyword like “cars” But bid more on a more specific phrase like “race cars” The thought here is that a more specific phrase means the searcher is closer to buying.
So simply put the more you bid on a keyword the high you will show in the advertising results. This is scientifically proven to get more clicks, or a better click through rate. The goal is to get the people who are close to buying to click your ad. They then will get sent to you website in hopes for a sale. Remember we only pay when someone actually clicks on the ad and not the impression, which is how many times the ad shows.
PPC allows the marketer to target a very specific group of people or buyers. Instead of say a billboard that thousands may pass but how many are actually the market the advertiser is looking for? Would your grandma driving by want to buy the beer on the billboard? Not very targeted. Where as the pay per click advertiser only pays when someone searches for their keyword and then actually clicks on the ad.
This is an awesome way of driving targeted buyers to your product. The problem here is its a little more complicated than that. An inexperience advertiser can lose money quicker than they can put it into the advertising account. If you need more info feel free to email me or check out Google Secret Loophole. Its a very expansive pay per click program that teaches you everything start to finish. It even comes with proprietary software to help you with your advertising.