Increase Your Page Rank and SEO Through Link Building
Article by Debra Dragon
Along with Search Engine Optimization (SEO) to increase your website’s page ranking, link building is another way to raise the position of your site in the eyes of prospects and search engine results. Link Building is most effective as one part of a fully developed SEO strategy for your online marketing business. Link Building is the process of placing links to your site on other websites to increase traffic to your homepage. There are several different ways to use link building as a part of your marketing campaign.
What Is Link Building?
Link building is the practice of leaving relevant links to your website on other sites across the web. This includes leaving useful comments on other blogs and forums, related to your niche. It also involves article marketing, press release submissions and other activities geared to promoting the link to your website on many different sites. Another aspect of link building is submitting your website to various search engine directories. Link building is helpful in two ways. First, the links themselves will drive traffic to your site, which will increase your business and your page rank. Secondly, the links (when done properly) contain your keywords and act as part of your general search engine optimization strategy.
How to Start Link Building
It’s necessary to plan a strategy for link building. For an effective traffic-building model, your links should only be left on relevant sites. In other words, search for blogs and forums directly related to your industry. These sites may utilize the same keywords you do and approach the topic from another angle, or they can be sites that are complementary to yours, perhaps by offering accessories or other necessary services to your website.
One of the best ways to get another site to link to yours is to simply ask the site owner or webmaster for permission to post a link. Perhaps you can write a guest blog post or the webmaster may allow you to post a banner ad in exchange for a similar favor linking back to his own site.
Another very effective and highly popular method of link building is writing articles. Many article directories on the Internet publish articles on every topic under the sun. Web surfers will read the articles directly on the site, but they can also be published by anyone who wants to use them, provided they also publish the resource box identifying the author of the article and including a link to the author’s website.
What to Avoid When Link Building
When implementing your link building strategy, avoid sites that are not relevant to your own. You should also avoid sites that publish links from anyone, in any niche, regardless of the site topic or the quality of its page rank. These bulk link-exchange programs will not increase your page rank and they can actually harm you in the eyes of the search engines. Do the research to make sure you are only linking with reputable sites or you may pay a high price later, including being penalized by Google and other search engines.
Using these link-building techniques is an ideal way to increase your website’s page rank. Link building should be used as one piece of your SEO strategy. When combined with placing keywords in optimal places on your site content, Link building can increase the traffic to your site quickly and increase the bottom line of your income as well.
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A Beginners Guide to Link Building
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won’t be an entirely complete list but it will be enough to get you going on the right path. Understanding what you’re trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.
Why Are Links Important?
To put it simply: a link is a vote. Every link pointing to your site from another website tells the search engines that the other site finds your resource valuable and thus, the engines read this as a vote for your site. So it must be about getting tons of links and you’re done right? Wrong. This is incorrect as …
Not All Votes Are Created Equal
Unlike your own vote in an election, some votes are worth more than others and some votes are worth SIGNIFICANTLY more than yours (unless of course you’re a content writer for the Google.com domain in which case you obviously have the top vote). The basic factors that affect a link’s value to your website are:
The site strength – the strength of the site that is pointing to yours is a significant (and historically abused) factor in the valuation of links. In the absence of other easily-visible criteria let’s look at PageRank as a key valuation of a site’s strength. If a site with a PageRank 8 links to your site, this vote is worth significantly more than a link from a PageRank 3 site. This is because a PageRank 8 site is, in Google’s eyes, a more important site than the PageRank 3 site.
Relevance – the relevance of a site linking to you is, if anything, more important than a site’s strength. If you run a bed a breakfast in Utah a link from a PageRank 3 bed and breakfast will be worth more than a link from a PageRank 5 web design site. This area is a bit grey in that it relies on the engine’s ability to determine what is relevant and what is not however we’ve seen evidence that this area is strong at this stage in the game and is only becoming more important over time.
Anchor text – the actual text used to link to your site is extremely important. I’ve seen extremely strong sites get beaten out by weak ones simply due to the poor use of anchor test. If you’re building links to your site be sure to include your keywords in the text that links back and, if possible, the exact phrase you are trying to rank for. At the same time, you can’t make all your anchor text exactly the same – how can that possibly look natural?
Position – the position of a link on a page and the number of other links on that page impacts the value of a link. A link in the footer of a page is given less weight than a link near the top, a link in the content of a page is given more weight than a link in a list of links and a link on a page with 50 other links is given less weight than a link on a page with only a few other links. If we think about it – this makes sense. All of these things indicate whether the site with the outbound links actually intends for one of their visitors to click the link or not. From an engine’s perspective – the more it appears that a site wants a link to be clicked on, the higher the weight that link (or vote) is given.
Admittedly there are a number of other factors but this is a beginners guide. Following the considerations above will insure that as you make each link decision – you’re odds of making the right choices will be significantly higher than if you ignore them. Ignoring them may not get you penalized or banned but it will make your task far more time consuming as you secure less valuable links and thus need to build far more than following he right methods.
So far we’ve covered briefly the why of link building, now let’s get into the real-life, here’s-how-to-do-it side of things. Below I’m going to cover three of my favorite link building tactics. These are tactics that apply to virtually every scenario. The number of ways to build links is only limited by your imagination however and this should not be viewed as a comprehensive list. This is, after all, a beginners guide and I’m trying to list the tactics that apply to virtually every scenario.
Side Note: Reciprocal Link Building
I’m not going to count this as one of my favorite and so it won’t count as one of the three noted above and I’ll only touch on it briefly. There have been a number of assertions that reciprocal link building is dead. This is simply not the case. I have seen and competed against sites that were very successful with reciprocal links as their primary link source.
The problem with reciprocal links isn’t so much in their value which does seem to be a bit lower than non-reciprocal links however often more easily attained. No, my problem with reciprocal links is in the management. Unethical webmasters’ removing links after you’ve put the link up to them, sites expiring and not being renewed, sites getting penalties of their own due to their bad tactics are all inconveniences the reciprocal link manager must deal with.
As an SEO company, a huge issue we faced was leaving our clients with this task after a campaign was over if they decided not to go on a maintenance package. Non-reciprocal links may be a bit harder to attain in some cases however that issue is much easier to overcome than the sum of all these issues.
And now on to the top three …
Articles
If you’re paying attention as you read this you’ll probably have guessed that I’m a fan of article writing as a link building method. If you look to the “about the author” section you’ll notice a link to the Beanstalk site (and if you don’t, well … let me know as somebody’s stealing it without permission). While I genuinely enjoy writing and sharing my experiences with others – the purpose of getting the article distributed is primarily as a link building tactic, secondarily as a great source of qualified traffic and thirdly for my own enjoyment.
You are an expert in your field. Who knows more about your business than you? So share. Writing an article may not be easy but it is rewarding. If you can’t think of a topic, think of what you get asked. If you’re asked common questions repeatedly then chances are, it’s a good topic for an article. I often get asked about link building, and you’re reading the result.
Once the article is completed you need to get it syndicated. Using an article submission service is a simple way to get your article out to a large number of publishers quickly. On top of this you’d do well to seek out specific sites in your field using one or all of the major search engines to find highly relevant sites that accept articles and submit to them.
And oh, don’t forget an “about the author” section. 
Directory Submissions
Directory submissions are likely the most painful of the link building tactics you’ll employ. Why? Because it’s tedious and time-consuming work.
To be done right directory submissions must be done manually, the titles and descriptions must be tailored to the specifications of the directory in question and often, you’ll have to decide if a review fee is worth it.
While there are a good many directories that accept free submissions there are also a large number that’s require a review fee. The fee can range from a few dollars to a few hundred. If you see that a directory has a low PageRank, is general in it’s nature (i.e. it isn’t about your specific field) then it likely isn’t worth more than a couple dollars if that. If the site is strong, and strongly related to your site then it’s obviously worth more.
There is no hard-and-fast set of rules for how much a listing is worth. I’d recommend to start your hunt for directories (don’t forget the topic and/or region specific ones), submit to all the free ones and make a list of all the ones that require a fee. After you’ve gotten a solid number in you “needs to be paid list” you can get a general idea as to what’s out there and what you can get and for how much. This will enable you to make solid choices knowing what all your options are.
Forum Posting
I just know I’m going to get a couple comments and/or emails for listing this as a link building tactic but if it’s done right there’s nothing wrong with it. Forum and blog posting got a bad reputation as a link building tactic when it came under huge abuse by unethical webmasters spamming forums with useless garbage just for a link. They even went so far (and still do) as sending out spiders to automatically submit posts. To this end, I have to agree that it’s a bad tactic however …
If you’re seeking out forums related to your site, reading the threads and responding with solid advice or with questions and not just firing off some sales-pitch then you’re doing what you’re supposed to be. Another perk to this is that, like articles, if you do this right you’re gong to see traffic as well and what more can you ask from a link building tactic than traffic as well as links.
Conclusion
Above we’ve covered the basics of link building. As I’ve noted repeatedly, once you’re done reading this and applying some of what you’ve read you’d do well to read other articles, forums and blogs. This isn’t a complete breakdown of everything link-related (that would be a full book) but it will keep you out of trouble and save you countless hours of wasted time getting poor links that haven’t held value since 2003.
Best Strategies of One Way Link Building
Article by expert advertising
Link building is one of the most imperative parts of Internet marketing. Link building it is the process of publicizing the links to the other websites. It is one of the best techniques to make the site popular. The objective of link building is to generate traffic to the websites. By posting the websites to the other websites, we can generate traffic. The different types of Link building are one way link building, two way link building, three way link building, reciprocal link building and contextual link building. What is one way link building? One way link building is the best and effective way to put forward your website links in other websites. It is one of the ways of SEO to get high page ranking, by making people visit our websites and generate more traffic. One way link building is a significant method to make the site rank high. There are many ways to increase the page rank of a website by providing high quality one way links. One way link building is an enduring process in SEO. It needs dedication and consistent attempt. One way link building is submitting the link to other websites to get high page rank. How to build link to the websites?There are different methods to do one way link building. First, we have to analyze the expectations of the viewers. Article Marketing is one of the best methods to build one way links to websites. Keyword is the main entity to research any website, so providing a proper keyword is vital for business people to find their websites in the top lists of search engine search results. The next step is providing an attractive and suitable title. The content is very much important as they attract more users. In author bio, we can build the link, by hyper linking our website, people visit our website and it increases the page rank. Forum submissions and blog posting are the different methods to build links and to get high page rank. In forums, we can ask many questions and get answers. In posting forums, we can get the views of the browsers on what they oppose and what they permit. Blog commenting is also similar like forum posting, here we give the comments on blog and we can bring out our website to the comments so that many people visit our website. There are many different ways to publicize the website through one way link building. Thus, submitting the link to the other websites helps to get high page rank to the websites. And there are many companies to do internet marketing and SEO to generate traffic and build links to the websites.
The Advantages of Link Building
Link building contains many techniques and advantages. While reading further you will discover the advantages of link building, and why link building is a great way to drive traffic into your site or network. There are different methods of link building. Common ones include: reciprocal links, direct linking, signature links, and social networking. All will be discussed along with the advantages of link building in this article.
Link building leads to traffic generation. A link to your personal web site on any other site on the internet acts as an advertisement for visitors to come and peek into your site, and this is what a lot of users actually do. Therefore, any website that has enormous number of links from related websites pointing to it automatically gets an increased flow of relevant traffic. Since most popular websites will be ready to place your back link for free if you put in a blog, comment or article, link building is almost comparable to free advertising.
A crucial factor that decides the faith of where your web page will be in a “run search” result is Google page rank. A page rank is something that is mostly based on a site’s link popularity. To accomplish a high page rank (PR), it is important that the existing links to that particular site is high in numbers. When a high page rank is reached, the Search Engine Ranking Position (SERP) will also be at a good status.
Link popularity plays a big role when it comes to reputation and trust. If you are providing promising and genuine information to the web surfers, you become a trustable source. This could be done in many ways. For example, when blogging or posting an article on the internet, the readers are looking forward to a reliable information. If done correctly, people will start trusting your professional advice. Furthermore, they will start doing business with you because of the reputation that you have created through link building.
The financial advantages of link building are about as much as the hair follicles on your head. Apart from a bunch of free advertising, link building is financially profitable in numerous ways. For example, since popularity will only get relevant traffic to your site, in many cases, this would probably lead to conversions – which could be the products that you’re selling, downloading your digital content, reading or clicking on the advertisements that you have on your site. Another advantage is that if your site contains high link popularity, you will receive higher rates just in case you want to sell your website to a new owner.
Link building is a lifestyle. Although there are many advantages to gain traffic to your site, your ultimate goal should be to pursue link building with quality and care. There are many techniques to in applying an effective link building campaign. The number one tip is to write the most engaging, unique, authoritative, compelling, and best content you can. Remember, we are focusing on quality not quantity. Twenty high quality links are better than 2,000 low-quality links. A common mistake people tend to make is using any particular type of link too much. For example, if 90% of your links are from directories, then you need to mix it up a bit. Most importantly, don’t build too fast. Building too fast will warn you out. Try spending time on getting high quality links.
Some of the most frequently used methods for building links are directories, backlinks, blogs, article submission, press releases, forums, social networking, media sites, reciprocal links, supporting organizations, local sources, linkbait, creative linking, and paid text link advertisements. Those methods are described in more detail below.
- Directories: Web directories are collections of web pages with similar subjects and similar content.
- Backlinks: Backlinks are links from other websites to your site. They’re sometimes known as incoming links, inbound links, or even IBLs.
- Blogs: A journal or diary that is posted on the Internet.
- Article: A story, report, and essay.
- Press Releases: Written statement that is sent to the media so that it can be publicized.
- Forums: Is a bulletin board system in the form of a discussion site.
- Social Networking: * A broad class of web sites and services that allow you to connect with friends, family, and colleagues online, as well as meet people with similar interests.
- Media Sites: * For our discussion, this is very similar to Social Networking. For example Youtube, Liveleak, Metacafe, and Google Videos.
- Reciprocal links: Links between two Websites based on an agreement between the two owners.
- Supporting Organizations: Supporting local meetings, activities, and certain interests amongst the people.
- Local Sources: Communicating with your community and volunteer help for local organizations.
- Linkbaits: Any content or feature within a website that somehow baits viewers to place links to it from other websites.
- Creative linking: Building links through different logical ideas.
- Paid Text Link: Paying money to enhance traffic to your web site.
In conclusion link building is a great way to drive traffic to your web site or network. There are many methods to pursue; common ones are reciprocal links, direct linking, signature links, and social networking. If combined with great techniques and hard valuable work, you’re a big step ahead from your competitor.
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Link Building Services Help to Obtain Page Rank And Web Traffic
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It is the act of making other websites link to your site allowing flow of traffic. It is one of the ways of making a website stand out in the web. Our company provides link building services to obtain quality external inbound links through various link building campaigns.
We realize that link popularity is the way to expand the popularity of the site and help the site get indexed for higher search engine rankings. The foundation of any link building campaign is to get links from authority websites. Our link building services includes obtaining links from quality, relevant and niche sites for our clients’ sites.
• We provide directory link building services that can boost traffic to your site and literally increase your position in major search engines. We can assure you of submitting your site’s URL to niche and relevant directories.
• Our press releases submission services include publishing press releases to different PR sites so as to bring out the updated news regarding your site to the online readers. We are also in the service of writing press releases for you to let your message spread across the web.
• With our article marketing service we submit articles, either written by you or by our content writers, to different article sites. This kind of link building campaign can help to virtually increase traffic to your site.
• Business blogging is another way of link building practice. As blogging is considered as the way to share your views online you can use our business blogging service to develop business blogs and communication with the customers.
• Our link building service manages quality links for your site from related and reputed sites. These kinds of links include both one-way and reciprocal link building.
Link building is significant as they boost traffic, increase the page rank and ranking in SERPs as well. However, care should be taken to perform the task carefully and effectively. With our link building service you will get continuous observation on your site’s performance in the search engines.
Search engines consider quality external inbound links to be votes or recommendations for the site. Our credible link building service can increase your site’s popularity in World Wide Web and hence, meet your expectation of online business.
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Leave a commentLaying out Link building Strategy
Not hard to believe that, a website with only a dozen backlinks outranks the site having 1,000 backlinks. Also commented by the Link Building expert Jim Boykin’s in his blog, “few links from right places can beat 1000 links from wrong places”.
The reason is, Google has intelligently adopted a policy for ranking algorithm which affirms to give more credence to quality links rather than quantity links. This step has been quite instrumental in transforming link building into a challenging and skill oriented task. Thus, link building has altogether become quite competitive.
Link development has undergone an image make-over in the recent years. In present stage of the link building, backlinks from trusted and thematically relevant sources can help a website in traffic generation, brand awareness, rankings and online relationship management.
Developing quality links is not a standard exercise but is a critical strategical process. While crafting a successful link building campaign, it is essential to follow the key steps below:
With no precise knowledge of the objective of developing links it is impossible to proceed in the accurate direction. Time has come to examine our website’s prerequisites and respond these problems “Why link is necessary for our website?” “Which is our target profile?” and “What category of backlink would be able to satisfy our website obligation?”
Each time the idea of link building for a website clicks to our mind, generally we set ample number of goals. Nevertheless these goals are not essentially good ones. Objectives like “I want 50 links in a month” do not actually help. Goals should be something like “outcome” that can be beneficial for our business.
Furthermore, we need to comprehend that at present, link building is more focused towards “value” than “numbers”. Aiming on likes of following statements – “I need quality links that can support our SEO efforts” or “I need links that can increase our website brand awareness”, would definitely propose achievement. It is essential to keep the end-result of link building in our mind.
Clear objective setting facilitate us to focus in the right direction. Subsequent to it the big challenge is deciding on a link building company that can be the best supporter in goal completion. Though we can find many link building companies promising the same as we require.
However, selecting a link building company that can assist in identifying the best possible goal completion is a daunting task. The competition is intense among the companies promising to offer the best results in link building.
It is imperative to ascertain the credibility and authority of the provider in the field. Also, it is essential to gauge the performance of the service provider so as to ensure the deliverables guaranteeing future growth.
Usually, webmaster’s use automated software to develop links faster. However, a manual link building campaign may not produce a strong influx of links but it can guarantee a level of quality and the potential rewards which are worth the time and effort. Though, it is wise to stay cautious while selecting a link building service provider.
Spotting an able service provider for link building campaign doesn’t mark the closing stage.
By just passing on link building campaign to link building company does not essentially mean that we have achieved the goal. Periodically verifying the link quality prepared by the company is very essential since it might be possible that the links compromise on quality consent that promised.
To easily examine the link quality and sustainability Link report facilitate us. We can keep a link partner’s list and in near future track the links.
At last we are required to evaluate success proportion of our link building campaign. Success of a Link building campaign may possibly be evaluated by means of overall website performance as a result of traffic or rankings.
Avoiding this stage of assessment can turn into a futile effort.
It is quite evident that our link building efforts can be magnified by opting analytical approach to qualifying potential linking websites. In addition it requires clear understanding of “Goal” and “Way to achieve it”.
SearchMarketingDay.com – Simon Sunden, Swedish SEO expert, gives tips of link building and link baiting. Simon Sunden shows differences among link bait, viral bait and social bait. He gives advice how to involve users in “link and like”. Sunden explains importance of naturally looking inks and why buying links is short-distance strategy for webmasters. Simon Sunden from Sweden, author of SEO blog LateNightMarketing.com, was one of keynote speaker on conference Search Marketing Day, 15-16.06.2011 in Poznan, Poland. Video interview recorded and produced by multimedia reporter Artur Karda, 112media.
Types of Linking Building
Anyone that works with Search Engine Optimization knows that link building is a big part of increasing web traffics and a website’s search engine ranking. There are many types of link building strategies and this article will list what the different types of linking are and how effective they can be.
For starters, there are roughly nine types of link building: Reciprocal link building, Authority link building, One-way link building, Article submission, Three way link exchange, Social networking, Directory link building, Press release link building, and Blog linking building.
Reciprocal link building is when two websites link to each other. Both websites will benefit in increasing search engine rankings but you have to be careful which sites you link with. You do not want to link with a site you are already competing with for rankings and you have to wary of fraud web masters. It is important to make sure the business or site you are linking with is trust worthy.
Authority link building is taking trusted links from sites like Yahoo and Google. This type of link is considered the top site in its respected niche, therefore it is considered an authority link. For example, Wikipedia is considered an authority link. Linking these sites to your website will greatly increase your site’s search engine ranking.
One-way link building is where a site links to another site, but unlike Reciprocal link building, it does not link back. Where Reciprocal link building is done in more of a business sense, one-way link building is performed with quality and interest in mind.
Article submission is submitting articles into different directories. Here you can add one-way links to your articles which connect back to your site.
Three way link exchange is a simple concept where three sites link with each other. The basic formula is Site A gives a link to Site B, Site B gives a link to Site C, and Site C gives a link to Site A.. That way every site ends up with a one-way link. This can sometimes be more beneficial than reciprocal link building.
Social networking is linking your site to a social media site such as Facebook, Myspace, Youtube, Twitter and such. If executed properly, this will be a great way to generate more hits.
Directory link building is similar to Authority link building where in you build a link in popular directories such as Yahoo in order to find niche directories. This is a good to build credibility to your site.
The last two types of link building, Press release link building and Blog link building, are not as useful as the others listed above but they do generate some traffic. They may only gain small amounts of traffic but if you have numerous amounts of press releases and blogs floating around the web gathering hits then you will definitely see a difference in your web site’s ranking.
There are other types of link building methods but the ones listed above are the most common. Mastering these types of links will certainly increase web traffic and search engine ranking for your site.
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