There are several different link building techniques, all of which produce different results. While obtaining one-ways links requires more effort than obtaining traditional reciprocal links, the pay-off is definitely worth it. One-way links can help you secure long-term higher search-engine rankings.

Link Building through Reciprocal Links
The most traditional of all link-building techniques, reciprocal linking involves scanning several hundred web pages, looking for those relevant ones that you would like to link to and offering to link to that webpage in exchange for a reciprocal link. While it certainly is one way of obtaining links, it can be tremendously time-consuming and not always successful.

Link Building through Content
One of the most effective one-way link building strategies is writing original articles, white papers and press releases and submitting them to e-zines, article directories and other websites that accept free content. Every article or press release that is submitted is accompanied by an author bio or information box that contains a few lines about you and your website as well as a hypertext link back to your website. Any reader who finds your article interesting then has an option of clicking on the link and getting re-directed to your site in an attempt to know more about you and the product or service you are offering. Every visitor who visits your site by clicking on the link adds to your link popularity.

Link-Building through Paid Services
One of the so-far best kept one-way link building secrets is a brilliantly innovative system that promises you an ever-growing number of quality one-way back links. This community driven system is designed in such a way that members contribute back into the system by submitting their own sites for inclusion within the system. This increases the one-way link building capacity of all members as they have an ever increasing number of sites to build back links from.

What’s more, these back links are likely to be from across several different servers as well as from several different web site platforms and unique IP’s, which makes them much sought after back links that are of very high quality.

Among the many benefits of using this community-based system is that the links are permanent and with the guarantee of ever-increasing incoming links your site will have the potential to dominate whatever niche you are in. In effect, what you get is a tremendously extended service for a one-time fee. 
This surely beats having to buy links from link brokers where you pay for every link you purchase. While it does increase your link popularity, having to pay for each and every link can be a hugely expensive proposition over a period of time.